Transfer Centres
STC Marketing Research
Services
- conducting of market research
- support in development and assessment of research projects
- full-time consulting in applying results to projects
- applied research via written, telephone and only survey, secondary statistical analysis of research, experimental analysis, uni-, bi- and multivariate statistical processes
- trainings, seminars
Key areas
- customer satisfaction survey, subscriber surveys
- location checks
- eye-tracking-surveys
- web-usability-surveys
- market segmentation / target group research
Project examples
- readership analysis for daily regional newspapers
- customer satisfaction surveys and profiling strategies for a company in system catering
- experimental acceptance research for a software packaging company
STC Small and Medium-Sized Business Management
Services
- moderation and professional support during change management projects
- HR Consulting
- Mittelstands-Akademie (medium-sized business academy)
- teaching concepts using technology-based qualification systems
- development and running of international qualification and consulting projects
Key areas
- strategy-based change management
- new work organization methods
- incentive and remuneration systems
- requirements-based problem solving with the involvement of people
- strategy-based processes of organizational development
- the path of becoming a learning organization
- the role of managers as coaches for employes
STC Economic and Social Management
Services
- development and implementation of management techniques geared at targeted success
- planning and management of large-scale projects for private and public institutions
- cost and revenue analysis based on key figures
- organizational consulting for public and private companies, public authorities and social institutions
- business reengineering and business process optimization
- operational and strategic human resources management
- empirical studies within the context of economic and social research
- expert report for private companies, public authorities and institutions relating to issues in business and society
Key areas
- development of company mission statements
- investment and finance management
- cost and revenue analysis
- business process analysis and optimization
- Human Resource Management
STC HR + Corporate Development
The STZ HR + Corporate Development (T-PU) offers comprehensive services for an integraded HR and corporate development, reaching from the concept development to the implementation support.
Services
- strategic corporate development
- HR marketing
- HR development and management
- leadership training
