Transfer Centres

STC Marketing Research

Services

  • conducting of market research
  • support in development and assessment of research projects
  • full-time consulting in applying results to projects
  • applied research via written, telephone and only survey, secondary statistical analysis of research, experimental analysis, uni-, bi- and multivariate statistical processes
  • trainings, seminars

Key areas

  • customer satisfaction survey, subscriber surveys
  • location checks
  • eye-tracking-surveys
  • web-usability-surveys
  • market segmentation / target group research

Project examples

  • readership analysis for daily regional newspapers
  • customer satisfaction surveys and profiling strategies for a company in system catering
  • experimental acceptance research for a software packaging company

STC Small and Medium-Sized Business Management

Services

  • moderation and professional support during change management projects
  • HR Consulting
  • Mittelstands-Akademie (medium-sized business academy)
  • teaching concepts using technology-based qualification systems
  • development and running of international qualification and consulting projects

Key areas

  • strategy-based change management
  • new work organization methods
  • incentive and remuneration systems
  • requirements-based problem solving with the involvement of people
  • strategy-based processes of organizational development
  • the path of becoming a learning organization
  • the role of managers as coaches for employes

STC Economic and Social Management

Services

  • development and implementation of management techniques geared at targeted success
  • planning and management of large-scale projects for private and public institutions
  • cost and revenue analysis based on key figures
  • organizational consulting for public and private companies, public authorities and social institutions
  • business reengineering and business process optimization
  • operational and strategic human resources management
  • empirical studies within the context of economic and social research
  • expert report for private companies, public authorities and institutions relating to issues in business and society

Key areas

  • development of company mission statements
  • investment and finance management
  • cost and revenue analysis
  • business process analysis and optimization
  • Human Resource Management

STC HR + Corporate Development

The STZ HR + Corporate Development (T-PU) offers comprehensive services for an integraded HR and corporate development, reaching from the concept development to the implementation support.

Services

  • strategic corporate development
  • HR marketing
  • HR development and management
  • leadership training